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Home » Packaging Planning » Packaging design positioning
Packaging design positioning
Packaging design positioning is like a artist's artistic route determining, finding a suitable route makes turn it up possible. While a suitable design style for packaging is to gain product a space of market suviving recognition.

1,Market positioning:
Merchandise market position needs to be confirmed before packaing design market position, while merchandise market position normally determined by merchandiser.
a, merchandise class
b, marcket target
c, locating place

2, Customer positioning
Accurate customer positioning will utmostly catch consumer. Customer target group is determined by merchandiser.


3, Design style positioning
Packaging design style ever changing, how to find a right direction, fix style at the beginning of design is the key to sucessfully express design.
a, Merchadise nature
b, Design expression from same category's of merchandise
c, Customer's preference
d, Merchandising location