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Packaging design strategy
Every time when we entering into a supermarket, a nameless excitement evoked facing considerable commodity group, that is effect of packaging.

1, Marketing stratege
Packaging is for the purpose of selling, to achive the goal, not only good packaging but also clear marketing stratege is neccesary.

2, Brand stratege
Success brand possess fine product identification and distinctive character, the brand impress, make consumer make decission without hesitation. Nowadays, market is never a bazzar competing by quantity or quality, but a brand competing market.

3, Enviormentally friendly stratege
In commercial community, commodity exists as always, also bring packaging expand and strengthen, present market can not get a way from packaging, facing this kind of market envioroment, people points the finger to packaging in pollution problem, "green packaing" caught attention of the public at this kind of condition.
a, Packaging material
b, Production process
c, Recycling
d, Concept propagandising